Small Business Saturday: Where To Shop in Downtown Longmont This Year

Downtown Longmont is bustling with small businesses, and we are rounding up our favorites in honor of Small Business Saturday (November 26, 2016). This year, get out there and Shop Small! Keep money local and help our community thrive. (Have any favorites that we left out? Mention them in the comments!)

Clockwise from top left: Discoveries Egyption Imports, Yore, Colorado Crafted, Cheese Importers

Yore (381 Main St.)

The sleek Yore is one of our downtown faves. It features an expertly curated selection of quality goods that are practical, responsibly manufactured, and extremely cool.

https://yore.us

Old Town Outfitters (501 Main St.)

Outdoor adventurers will love anything you pick out here -- Old Town Outfitters offers offers an array of apparel, gear and accessories.

http://oldtownoutfitters.com 

Barbed Wire Books (504 Main St.)

If you're shopping for a bookworm, this is your spot. It's got shelves upon shelves of vintage volumes, along with a section devoted to new books as well.

http://www.barbedwirebooks.net

Discoveries Egyptian Imports (454 Main St.) 

A hidden downtown gem, Discoveries Egyptian Imports is stocked with Egyptian jewelry, crafts and sculptures - everything that they carry is made in Egypt. Definitely worth checking out! 

https://egyptianimports.com

Cheese Importers (103 Main St.)

Explore the tres bien gift shop, and take a trip into Cheese Importers' expansive walk-in cooler with 350 cheeses from all over the world available, not to mention olives, cured meats and more (lots of samples, too).

http://www.cheeseimporters.com 

Adorn (668 4th Ave.)

Adorn offers whimsical cards and stationary, unique home décor and handmade jewelry. Its sister store across the street, Adornables (661 4th Ave.), focuses on out-of-the-ordinary toys and books for kids.

http://visitlongmont.org/adorn-home-gift-gallery

Larry's Guitar Shop (508 5th Ave.)

Make the musician in your life very happy and find a guitar, amplifier or musical accessory at this cozy stringed instrument shop, where the staff is as friendly as they are knowledgable. 

http://larrysguitars.com 

Colorado Crafted (online shop)

Skip the generic gift baskets this year. The Longmont-based Colorado Crafted's online shop sells stylish gift boxes of artisanal foods, all made right here in the Centennial State.  

http://www.coloradocraftedbox.com

Longmont Holiday Market

When: 1pm - 5pm on December 10th, 2016

Where: 321 Main Street, Longmont

Web: http://www.longmontcolony.com/longmont-holiday-market/

I am very pleased to be involved with a new holiday market in Longmont! The aptly-named Longmont Holiday Market will be taking place downtown in a newly renovated historic space on the same day as the city's annual holiday parade (a must-see event). 

The Longmont area has a bustling scene of artisans and makers, and this Market has a curated collection of some of the very best. Here is a sampling:

Brylo - A Longmont-based design studio that specializes in letterpress gift cards.

Verbena - Beautifully designed, small-batch skincare made in Boulder.

Motherlode Provisions - Bloody Mary mix, barbecue sauce, and hot sauce based in Longmont.

Fairisle Coffee - Ethically sourced, organic coffee roaster from Longmont.

Moxie Bread Co. - Exceptional artisanal breads and pastries from Louisville. 

Yore - Modern minimalist and traditional practical goods from downtown Longmont.

Colorado Crafted - Gift collections of locally made foods and artisanal goods (yes, this is my shop!).

There are quite a few more and you can find out about them at Longmont Colony's website. Colony is a newly formed collective of creatives, makers and small business owners who have come together to strengthen our community and showcase the unique individuals who make Longmont interesting. They will be sponsoring more events in the future, and the websites features profiles of local artisans accompanied by beautiful photography. Check it out!

Yore

Where: 381 Main Street
Web: www.yore.us

In terms of square footage, Yore isn't big. But in terms of the impact it has on the Main Street retail scene, it's huge. The sleek shop adds a touch of minimalist sophistication to Longmont's main drag, with a crisp, bright feel that invites shoppers in.

Run by the husband-and-wife team of Ryan and Savannah Johnson, Yore offers a carefully selected batch of "practical goods." That means everything you get here is useful, intelligently designed, and responsibly manufactured. All good things, right? The shop is also just plain fun to browse around in, with each shelf revealing cool and interesting items, ranging from elegant kitchen items (steel straws, wooden mixing spoons, handmade cutting boards) to intriguing publications like Monocle and The Gentlewoman, to a pleasing selection of succulent plants. We love their fetching collection of greeting cards: whether you want something tasteful and charming or wry and irreverent, they've got you covered.

Since opening earlier this year, Yore has also become a magnet for Longmont's creative community, hosting exhibitions of local artists and photographers, as well as regular networking meet-ups. All in all, the shop is a fantastic addition to downtown Longmont -- make some time to stop in soon.

36 Hours in Longmont, Colorado

Planning a visit to Longmont and wondering what to do or where to eat? For this itinerary, we've put together our suggestions for a perfect day-and-a-half of exploring, eating, and imbibing. These are our personal favorite places for giving out-of-town guests a feel for our city.

Friday

5 p.m. ROSALEE'S PIZZERIA, 461 Main Street

Get to this downtown pizza joint early because it fills up fast on weekend nights (or any other night for that matter). Once that massive, East Coast-style pie is brought to your table, you'll know why. The ingredients are fresh, the flavors are big, and the crust is just about perfect. Rosalee's has the best pizza in Longmont ... by a long shot. Order the buttery, garlic-y Sausage Knots if you've got a good-sized group with a good-sized appetite.

8:00 p.m. LONGS PEAK PUB, 600 Longs Peak Avenue

Cap off the night with a trip down the street to the Longs Peak Pub, where good vibes and excellent craft brews can be found in abundance. Part of the Boulder-based Mountain Sun empire, the beer list includes their own creations (the Colorado Kind Ale is a favorite), alongside some expertly chosen selections from the best Centennial State breweries. Longs Peak Pub's ambiance is always lively, often with a bluegrass picking session taking place and groups of locals gathered at the community tables. During the warmer months, head to the patio for a game of cornhole and enjoy the night air.

Saturday

9:00 a.m. CHEESE IMPORTERS, 103 Main Street

For a very good morning, stock up on tasty, flaky pastries and a steaming cup of fresh-brewed coffee at the famed Cheese Importers' French-inspired cafe. And definitely take a trip into their expansive, walk-in cooler with 350 cheeses from all over the world available, not to mention olives, cured meats and more (lots of samples, too). If you're a cheese lover (and who doesn't love a little fromage?), you may well think you've died and gone to heaven.

Cheese Importers

9:30 a.m. GOLDEN PONDS, 2651 Third Avenue

Coffee in hand, take a stroll around the lovely Golden Ponds, where a sweeping panorama of Longs Peak and the surrounding Rocky Mountain Front Range greets you. It's just steps away from one of Longmont's main drags, but once you're there, it feels like another world, with Canadian geese gliding across the water, lots of happy dogs, and quiet trails that loop around the ponds. Don't miss the waterfall on the south side of the park.

Golden Ponds

11 a.m. DOWNTOWN SHOPPING
There are more than enough big-box, big-name retail options in Longmont, but we suggest a stroll down Main Street for a more satisfying shopping spree.

• OLD TOWN OUTFITTERS (501 Main St.) offers an array of apparel, gear and accessories for any outdoor adventures you might be planning. 
• BARBED WIRE BOOKS (504 Main St.) is a great spot for bookworms, with shelves upon shelves of vintage volumes, along with a section devoted to new books as well. 
• ADORN (665 4th Ave.), right off of Main St., is a good place to browse a while if you're looking for a gift or two, with a whimsical cards and stationary, unique home décor and handmade jewelry. Its sister store next door, ADORNABLES (661 4th Ave.), focuses on out-of-the-ordinary toys and books for babies and small kids. 

1 p.m. LUNCH
Grab a bite to eat! Main Street has plenty of lunch options. For fantastic tacos (and supremely spicy salsa, if you like it hot), try TACOS AL MOLCAJETE (926 Main St.). The menu at THE ROOST (526 Main St.) is filled with delicious small plates  -- candied bacon sliders, anyone? Their rooftop patio can't be beat, either. SUN ROSE CAFE (379 Main St.) is a local favorite, with friendly service, great sandwiches and wraps, and extremely refreshing lavender lemonade. A few blocks from Main Street, you will find phenomenal ribs and pulled pork (and a lot more) at GEORGIA BOYS BBQ (237 Collyer St.).

Tacos al Molcajete

Georgia Boys BBQ

3 p.m. EXPLORE BEERMONT
At this point, there are probably too many Longmont craft breweries to visit in just one afternoon. But you should at least visit two or three -- just remember to pace yourself. Oskar Blues' taphouse, THE TASTY WEASEL (1800 Pike Rd.), is always a great time, with rare beers galore, free peanuts, live music ... and skee ball! LEFT HAND (1265 Boston Ave.), the other major brew player in town, has a creekside tasting room where you can relax outside with a Nitro Milk Stout or a Sawtooth Ale. Upstart Longmont breweries have been popping up all over, and 300 SUNS (335 1st Ave.), WIBBY (209 Emery St.), GROSSEN BART (1025 Delaware Ave.) and SHOES & BREWS (63 S. Pratt Pkwy.) are all worthy contenders. They're also all within easy walking distance of one another ... Cheers!

Wibby Brewing

7 p.m. SUGARBEET, 101 Pratt Street
Probably Longmont's finest fine dining experience, Sugarbeet (named for what was once Longmont's primary cash crop) is tucked away in the industrial section of town. But what it lacks in exterior aesthetics, it makes up for in farm-to-table goodness. Dinner here never disappoints, whether you're digging into housemade gnocchi, crispy heritage pork belly roulade or grilled filet mignon. The menu is always evolving, so no Sugarbeet experience is ever quite the same.

8:30 p.m. BIN 46 WINE BAR + RESTAURANT, 600 Longs Peak Avenue
End your day lingering over a glass of wine or craft cocktail and dessert at Bin 46, a stylish, mellow spot near Roosevelt Park. The wine list is extensive and the staff is happy to share personal favorites.

Sunday

8 a.m. JAVA STOP, 301 Main Street
Kick off your last day at Java Stop, located downtown in the historic Imperial Hotel building. The couches are comfy, the coffee is excellent, the art is local, the pastries are fresh, and the vibe is extremely low key and friendly. The prices are extremely reasonable too -- almost too reasonable. (Cash only.)

  Java Stop

9 a.m. Stroll around the HISTORIC WEST SIDE and THOMPSON PARK, 4th Ave and Pratt St
Coffee in hand, take some time to explore the tree-lined streets of Longmont's Historic West Side, home to some of the city's most impressive architecture. Thompson Park is a great open space to soak in a relaxing Sunday morning.

11 a.m. COMIDA CANTINA, 721 Confidence Drive
Brunch? Oh yes. A few years back, one of the Front Range's best food trucks has made the leap back into the brick-and-mortar world, with dazzling results. Comida, located in Longmont's Prospect neighborhood, puts an inspired spin on classic Mexican street food. You could pretty much choose from their menu at random -- everything we've tried has been amazing.

36 Hours in Longmont, Colorado

Planning a visit to Longmont and wondering what to do or where to eat? For this itinerary, we've put together our suggestions for a perfect day-and-a-half of exploring, eating, and imbibing. These are our personal favorite places for giving out-of-town guests a feel for our city.

Friday

5 p.m. ROSALEE'S PIZZERIA, 461 Main Street

Get to this downtown pizza joint early because it fills up fast on weekend nights (or any other night for that matter). Once that massive, East Coast-style pie is brought to your table, you'll know why. The ingredients are fresh, the flavors are big, and the crust is just about perfect. Rosalee's has the best pizza in Longmont ... by a long shot. Order the buttery, garlic-y Sausage Knots if you've got a good-sized group with a good-sized appetite.

8:00 p.m. LONGS PEAK PUB, 600 Longs Peak Avenue

Cap off the night with a trip down the street to the Longs Peak Pub, where good vibes and excellent craft brews can be found in abundance. Part of the Boulder-based Mountain Sun empire, the beer list includes their own creations (the Colorado Kind Ale is a favorite), alongside some expertly chosen selections from the best Centennial State breweries. Longs Peak Pub's ambiance is always lively, often with a bluegrass picking session taking place and groups of locals gathered at the community tables. During the warmer months, head to the patio for a game of cornhole and enjoy the night air.

Saturday

9:00 a.m. CHEESE IMPORTERS, 103 Main Street

For a very good morning, stock up on tasty, flaky pastries and a steaming cup of fresh-brewed coffee at the famed Cheese Importers' French-inspired cafe. And definitely take a trip into their expansive, walk-in cooler with 350 cheeses from all over the world available, not to mention olives, cured meats and more (lots of samples, too). If you're a cheese lover (and who doesn't love a little fromage?), you may well think you've died and gone to heaven.

Cheese Importers

9:30 a.m. GOLDEN PONDS, 2651 Third Avenue

Coffee in hand, take a stroll around the lovely Golden Ponds, where a sweeping panorama of Longs Peak and the surrounding Rocky Mountain Front Range greets you. It's just steps away from one of Longmont's main drags, but once you're there, it feels like another world, with Canadian geese gliding across the water, lots of happy dogs, and quiet trails that loop around the ponds. Don't miss the waterfall on the south side of the park.

Golden Ponds

11 a.m. DOWNTOWN SHOPPING
There are more than enough big-box, big-name retail options in Longmont, but we suggest a stroll down Main Street for a more satisfying shopping spree.

• OLD TOWN OUTFITTERS (501 Main St.) offers an array of apparel, gear and accessories for any outdoor adventures you might be planning. 
• BARBED WIRE BOOKS (504 Main St.) is a great spot for bookworms, with shelves upon shelves of vintage volumes, along with a section devoted to new books as well. 
• The just-opened YORE (381 Main St.) features an expertly curated selection of quality goods that are practical, responsibly manufactured -- and extremely cool. 
• ADORN (668 4th Ave.), right off of Main St., is a good place to browse a while if you're looking for a gift or two, with a whimsical cards and stationary, unique home décor and handmade jewelry. Its sister store across the street, ADORNABLES (661 4th Ave.), focuses on out-of-the-ordinary toys and books for kids. 

Yore

1 p.m. LUNCH
Grab a bite to eat! Main Street has plenty of lunch options. For fantastic tacos (and supremely spicy salsa, if you like it hot), try TACOS AL MOLCAJETE (926 Main St.). The menu at THE ROOST (526 Main St.) is filled with delicious small plates  -- candied bacon sliders, anyone? Their rooftop patio can't be beat, either. SUN ROSE CAFE (379 Main St.) is a local favorite, with friendly service, great sandwiches and wraps, and extremely refreshing lavender lemonade. A few blocks from Main Street, you will find phenomenal ribs and pulled pork (and a lot more) at GEORGIA BOYS BBQ (237 Collyer St.).

Tacos al Molcajete

Georgia Boys BBQ

3 p.m. EXPLORE BEERMONT
At this point, there are probably too many Longmont craft breweries to visit in just one afternoon. But you should at least visit two or three -- just remember to pace yourself. Oskar Blues' taphouse, THE TASTY WEASEL (1800 Pike Rd.), is always a great time, with rare beers galore, free peanuts, live music ... and skee ball! LEFT HAND (1265 Boston Ave.), the other major brew player in town, has a creekside tasting room where you can relax outside with a Nitro Milk Stout or a Sawtooth Ale. Upstart Longmont breweries have been popping up all over, and 300 SUNS (335 1st Ave.), WIBBY (209 Emery St.), GROSSEN BART (1025 Delaware Ave.) and SHOES & BREWS (63 S. Pratt Pkwy.) are all worthy contenders. They're also all within easy walking distance of one another ... Cheers!

Wibby Brewing

7 p.m. SUGARBEET, 101 Pratt Street
Probably Longmont's finest fine dining experience, Sugarbeet (named for what was once Longmont's primary cash crop) is tucked away in the industrial section of town. But what it lacks in exterior aesthetics, it makes up for in farm-to-table goodness. Dinner here never disappoints, whether you're digging into housemade gnocchi, crispy heritage pork belly roulade or grilled filet mignon. The menu is always evolving, so no Sugarbeet experience is ever quite the same.

8:30 p.m. BIN 46 WINE BAR + RESTAURANT, 600 Longs Peak Avenue
End your day lingering over a glass of wine or craft cocktail and dessert at Bin 46, a stylish, mellow spot near Roosevelt Park. The wine list is extensive and the staff is happy to share personal favorites.

Sunday

8 a.m. JAVA STOP, 301 Main Street
Kick off your last day at Java Stop, located downtown in the historic Imperial Hotel building. The couches are comfy, the coffee is excellent, the art is local, the pastries are fresh, and the vibe is extremely low key and friendly. The prices are extremely reasonable too -- almost too reasonable. (Cash only.)

  Java Stop

9 a.m. Stroll around the HISTORIC WEST SIDE and THOMPSON PARK, 4th Ave and Pratt St
Coffee in hand, take some time to explore the tree-lined streets of Longmont's Historic West Side, home to some of the city's most impressive architecture. Thompson Park is a great open space to soak in a relaxing Sunday morning.

11 a.m. COMIDA CANTINA, 721 Confidence Drive
Brunch? Oh yes. A few years back, one of the Front Range's best food trucks has made the leap back into the brick-and-mortar world, with dazzling results. Comida, located in Longmont's Prospect neighborhood, puts an inspired spin on classic Mexican street food. You could pretty much choose from their menu at random -- everything we've tried has been amazing.

Longmont Bike Night - 2015

When: Wednesdays, 6:30pm, May-September  (Bike Night launches on May 13th!)

Where: Rides start at Roosevelt Park, under the flags on the east side of the park. 

Web: www.bicyclelongmont.org

Blog: www.longmontbikenight.org

Wednesday evenings in the summer are filled with the cheerful sound of ringing bike bells, as hundreds of cyclists young and old cruise through the shady streets of Old Town Longmont. Bike Night is a very popular summer activity — and every week seems to draw bigger crowds. Routes generally stick to the Old Town area and they're usually pretty easy, not to mention safe, thanks to the presence of police escorts (riding along on bikes, of course). Kids will love the whimsical weekly themes, which encourage dressing up. This year has included rides devoted to the totally rad 1980s, Prom Night and, entertainingly, the holiday season. Nothing stranger and more charming than a flock of cyclists in Santa hats rolling into a hot summer night.

Serendipity Mercantile

Serendipity Mercantile closed their doors in 2016. Sad! :(

Where: 635 Third Ave.

When: Monday-Saturday, 10am-6pm

Web: facebook.com/serendipitymercantile

Longmont has several large indoor flea markets around town, but Serendipity Mercantile is by far the most pleasurable shopping experience. Located in a historic building one block off of Main Street, part of its charm is the brick walls and the large windows. 

Serendipity also offers a more curated collection of vintage and antique merchandise than its competitors (i.e., there's less crap to sift through). I love to browse their selection of antique and mid-century furniture, and if you like kitschy kitchenware, this is definitely the place. Serendipity also has a large selection of vintage clothing and jewelry (perfect for Halloween costumes).

In the back of the store, there is a small collection of vinyl (my husband's first and only stop) and a section of architectural salvage (old doors, shutters, and hardware). While much of the merchandise is pricy (these folks definitely know the worth of what they are selling), there are plenty of deals to be had as well.

Longmont 100 at ArtWalk!

Remember when I was all sad and mopey, bemoaning the high flood waters in Longmont? That is so several days ago! Now I am pleased as punch to be telling you that Longmont 100 will be at ArtWalk this Friday, September 20th!

 

My food photography partner-in-crime and business partner-extraordinaire (she's the same person, her name is Sarah, and she's pictured above) and I have put together a series of photos depicting the farm-to-table scene in Longmont. We were lucky enough to get behind-the-scenes tours of Haystack Mountain Goat Dairy, Harold's & the Bayonet Room, and Oskar Blue's Hops & Heifers Farm. These three awesome businesses embody the artisanal food scene in Colorado that gets us excited - plus, it is right here in our own backyard. We will also have Colorado Crafted gift boxes and treats for sale. Good stuff.

Come out to ArtWalk and say hello. Our photos will be on sale, and every last cent of profits will go to the St Vrain Flooding Relief Fund via Longmont Community Foundation. 100% of the proceeds from the St. Vrain Flooding Relief Fund will go directly towards helping the community recover from the devastation of the recent flooding.

After you visit us at ArtWalk, you should walk over to Roosevelt Park and enjoy Oktoberfest (also going on noon to 10pm on Saturday.) Since Left Hand Brewing took over this event, it has become truly awesome, and this year all the proceeds to go flood relief! So if you ever needed a reason to drink a beer with friends, there you have it. It is for a good cause, people.

Downtown Summer Concert Series

Where: Corner of 4th Ave and Kimbark Street
When: Fridays at 6 p.m.: June 7, June 14, June 21, June 28, July 5, July 26, 2013
Web: www.downtownlongmont.org

The streets of downtown Longmont are filled with the sound of music on several Friday nights over the summer, as locals gather for these very fun and very free concerts. We caught the first show last week and it was a blast, with Chris Daniels and the Kings providing the swinging soundtrack, beer from Longmont's own Left Hand Brewing and Oskar Blues, BBQ from the great Georgia Boys and a festive street party atmosphere. Bring a lawn chair and enjoy some tunes on a hot summer night.

 

 2013 Lineup

June 7 -  Chris Daniels and the Kings
June 14 - Retro Sonics
June 21 - Something Underground
June 28 - Chris Thompson & Coral Creek
July 5 - Quemando
July 26 - Girls On Top

Java Stop

Where: 301 Main St.
When: Tuesday-Saturday 6 a.m. - 2 p.m. Sunday 6 a.m. - 1 p.m. (closed Mondays)

Who needs Starbucks? There's no shortage of independently owned coffee shops in Longmont. Those in search of a caffeine fix can choose from the very popular Ziggy's, the excellent Luna Cafe (or up until recently known as Caffe Luna), the relatively new La Vita Bella and several others.

But our preferred coffee shop these days is the cozy Java Stop, located downtown in the historic Imperial Hotel building. The couches are comfy, the coffee is excellent, the pastries are fresh and the vibe is extremely low key and friendly. The prices are extremely reasonable too -- almost too reasonable. 

Owned and operated tirelessly by a husband-wife team, Java Stop has the feel of a community gathering spot, where conversation flows and new friends are made. Extra points go to this spot for being very kid-friendly -- there's a fully stocked closet with toys, games and children's books.

Spring Farm Season

While doing a little shopping downtown at Brown Shoes, Simply Bulk, and Sun Rose Cafe, I came across this sign outside of Old Town Outfitters. We just love Old Town Outfitters. First off, they sell great outdoorsy products and clothing, but what really makes me happy is their enthusiasm for Longmont and their involvement in the community. If you haven't stopped by recently, you should.

The folks at OTO are just as excited about the impending growing season as Longmont100 is, as exhibited by this chalkboard. The Longmont Farmers Market is only a week away (April 6th!), CSAs are taking orders, and local farm stands have already started selling produce. Indeed, it looks like spring farm season in Longmont is here!

ArtWalk

When: Select Fridays in the Summer, 6:30-9 p.m.

Where: Main Street, between 3^rd and 6^th Aves.

Web: www.artlinklongmont.org

Always a fun way to say goodbye to the work week during the summer, ArtWalk sees Downtown Longmont turn into a family friendly street party. Art is the focus, obviously, with galleries staying open late, local artists displaying their work and opportunities to create your very own masterpiece. But that’s really just the tip of the iceberg – expect live music, performing arts, feats of acrobatic daring, martial arts demonstrations, food carts and much more. Traffic is diverted around Main Street during the event, which means you can stroll up and down the busiest strip of asphalt in town for a few hours without worrying about being run over. Which is nice. 

Don’t miss the last ArtWalk of the season this Friday, September 21! 

Sun Rose Café

Where: 379 Main Street

Hours: Monday: 7am - 5pm, Tuesday - Friday: 7am-9pm, Saturday: 7am - 5pm, closed Sunday

Web: www.sunrosecafe.com

Even though it’s located right in the heart of downtown on Main St., Sun Rose still has the feel of a hidden gem, a well-kept secret amongst Longmont-ians in the know. A breakfast/lunch/dinner spot that doubles as a gourmet food market, we end up here at least a few times a week, whether enjoying a killer breakfast panini, cooling off with their signature Lavender Lemonade, or picking up farm fresh (and free range!) eggs from Berthoud’s Long Shadow Farm. We’re also absolutely hooked on Sun Rose’s pesto – it’s pretty much ruined us for all other pestos. 

The setting is fantastic, with exposed brick, high ceilings and art from local artists adorning the walls. Oh and did we mention that they serve a nice selection of microbrews and mix a helluva cocktail? It’s a nice, family friendly place for a drink that’s not a sports bar setting – a rarity in Longmont. Can you tell we like this place? Now if we could only convince them to stay open on Sundays…