Sunday, September 11, 2016


Where: 381 Main Street

In terms of square footage, Yore isn't big. But in terms of the impact it has on the Main Street retail scene, it's huge. The sleek shop adds a touch of minimalist sophistication to Longmont's main drag, with a crisp, bright feel that invites shoppers in.

Run by the husband-and-wife team of Ryan and Savannah Johnson, Yore offers a carefully selected batch of "practical goods." That means everything you get here is useful, intelligently designed, and responsibly manufactured. All good things, right? The shop is also just plain fun to browse around in, with each shelf revealing cool and interesting items, ranging from elegant kitchen items (steel straws, wooden mixing spoons, handmade cutting boards) to intriguing publications like Monocle and The Gentlewoman, to a pleasing selection of succulent plants. We love their fetching collection of greeting cards: whether you want something tasteful and charming or wry and irreverent, they've got you covered.

Since opening earlier this year, Yore has also become a magnet for Longmont's creative community, hosting exhibitions of local artists and photographers, as well as regular networking meet-ups. All in all, the shop is a fantastic addition to downtown Longmont -- make some time to stop in soon.

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